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Try the Brand Impact Simulator
Understand how brand decisions — a new campaign, a visual refresh, a market entry — affect your equity score.
Your delivery rhythm
A twelve-month look at how consistent brand execution has shaped your equity score — and where sharper delivery could unlock the next tier.
Brand equity over time
Driver impact
Accelerate your equity
Add brand tracking across earned and owned channels to unlock a real-time sentiment layer and lift your score by up to 39 points.
Eyes on your brand, always.
Real-time alerts the moment sentiment shifts — a new media mention, a perception change, or your identity appearing out of context.
Activity feed
Brand equity rose 27 points
Stronger delivery consistency in Q1 and a surge in positive media coverage moved your brand from Good to Strong brand tier.
Off-brand asset detected in market
A campaign execution in APAC used an unapproved colour palette. If unintentional, flag to the regional team within 7 days.
New brand touchpoint launched
A new brand microsite added to your brand portfolio. Visual identity and tone of voice look consistent with the master guidelines.
Media sentiment scan completed
We analysed 2.4 million mentions. Sentiment is 84% positive — a 6-point improvement on last quarter. One viral post misattributed the logo.
On-brief streak: 12 months
Every campaign delivered against the brand brief for a full year. Consistency at this level is a strong predictor of long-term equity growth.
What to watch
Next scan in 6 hours
We're tracking 3 brand names, 1 visual identity pattern, and 2 executive profiles across global media and social channels.
Model your brand future
Toggle scenarios to preview how strategic moves could lift your brand equity score — before you commit a budget.
Enter a new market
Launch your brand presence in a new geography with a structured go-to-market campaign.
Visual identity refresh
Update brand assets and templates to improve visual consistency across all touchpoints.
Double media investment
Increase earned and paid media spend to grow share of voice in key markets.
Improve guideline adherence
Run a structured brand alignment programme across all regional and sub-brand teams.
Score preview
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